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Why Your Destination Needs a Walking Tour App: Engaging Visitors & Boosting Local Economies
Discover how a walking tour app transforms visitor engagement and fuels local economic growth. Learn how DMOs and BIAs are using digital storytelling to create immersive, self-guided experiences that drive foot traffic and provide actionable data.

Andrew Applebaum
Nov 12, 20254 min read


See how these communities use tourism technology to boost visitor engagement
Modern travelers want more than directions; they want a connection. See how communities are using tourism technology to digitize local stories and drive engagement.

Andrew Applebaum
Jul 25, 20255 min read


How to Use a Mobile App for City Exploration to Make Public Art Discoverable
Découvrez comment la Ville de Toronto donne vie à son art public. Grâce à un partenariat avec Driftscape, la ville a lancé 50+ visites audio et des quêtes de réalité augmentée amusantes et familiales. Cette approche moderne rend la culture plus inclusive, transformant toute la ville en un musée interactif. Découvrez comment la narration numérique peut relier les rues de votre communauté à ses histoires, créant ainsi une expérience plus attrayante pour les destinations de toutes tailles.

Andrew Applebaum
Jun 26, 20255 min read


How a Self Guided Tour Helped Downtown Carleton Place Drive Record Engagement
See how the Downtown Carleton Place BIA turned a plaque unveiling into a viral scavenger hunt. Learn how a self guided tour can drive foot traffic and engagement for your DMO or BIA.

Andrew Applebaum
Jun 14, 20254 min read


5 Practical ways that tourism technology can help you tell your destination's story
Is your destination's story being heard? Learn 5 practical ways to leverage tourism technology to create immersive experiences and drive measurable growth for DMOs and BIAs.

Andrew Applebaum
Apr 28, 20254 min read


How Tourism Can Benefit from Loyalty and Rewards Programs
Discover how to transform the visitor experience with digital loyalty programs. Learn how tourism organizations use points and rewards to support local businesses and collect smart data.

Andrew Applebaum
Apr 23, 20255 min read


7 idées créatives d’applications de visites à pied pour augmenter l’engagement des visiteurs dans les petites villes
Struggling to get travelers off the highway? Discover 7 creative walking tour app ideas, from digital passports to haunted history, that help DMOs and BIAs turn casual visits into local economic growth.

Andrew Applebaum
Apr 14, 20255 min read


How to Choose the Right Mobile Tourism App for Your Destination Marketing Organization
Selecting a mobile tourism app is a high-stakes decision for any destination marketing organization. Learn which features drive visitor engagement and support local BIAs.

Andrew Applebaum
Mar 31, 20254 min read


How to Use Interactive Maps and Analytics for Engaging Modern Tourists
Move beyond static wayfinding. Learn how smart tourism tools and real-time analytics in app help DMOs and BIAs create immersive visitor experiences.

Andrew Applebaum
Nov 5, 20244 min read


Destination Marketing Strategies that speak to Modern Visitors
Discover how DMOs and BIAs are evolving their destination marketing strategies to meet the needs of modern travelers through digital storytelling, AR, and self-guided experiences.

Andrew Applebaum
Nov 4, 20244 min read


Why a Destination App is Your Secret Weapon for Boosting Visitor Engagement
Move beyond the paper brochure. Discover how a strategic destination app transforms the visitor journey into an immersive, data-driven experience that boosts local exploration.

Andrew Applebaum
Aug 22, 20243 min read


Essential Tourism Marketing Strategies: How Digital Platforms Drive Engagement
Learn how to future-proof your destination by integrating digital transformation, augmented reality, and personalized data into your tourism marketing strategies to create unforgettable visitor experiences.

Andrew Applebaum
27 juil. 20244 min de lecture


Tourism North Bay: Redefining Innovative Travel with the Driftscape App
Tourism North Bay has relaunched its visitor experience with Driftscape, North America’s most trusted tourist guide app. Discover how this partnership uses smart tourism tools, map-based tours, and AR to highlight the city's unique heritage and hidden gems.

Andrew Applebaum
Jun 4, 20243 min read


White Label App vs. Shared App: Which is Right for Your Tourism Destination?
Choosing between a white label app and a shared platform is a critical decision for tourism professionals. This guide breaks down the costs, marketing reach, and visitor engagement potential of both models to help your destination thrive.

Andrew Applebaum
Jan 25, 20245 min read


Habiliter les visites autoguidées autochtones grâce à la narration numérique
Visitors seek authentic experiences. Indigenous self-guided tours offer digital, respectful, and flexible ways to engage with the land and its original peoples, supporting cultural preservation and self-representation.

Andrew Applebaum
Déc 15, 20173 min de lecture
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