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Why Your Destination Needs a Walking Tour App: Engaging Visitors & Boosting Local Economies
Discover how a walking tour app transforms visitor engagement and fuels local economic growth. Learn how DMOs and BIAs are using digital storytelling to create immersive, self-guided experiences that drive foot traffic and provide actionable data.

Andrew Applebaum
Nov 12, 20254 min read


How to Use a Mobile App for City Exploration to Make Public Art Discoverable
Découvrez comment la Ville de Toronto donne vie à son art public. Grâce à un partenariat avec Driftscape, la ville a lancé 50+ visites audio et des quêtes de réalité augmentée amusantes et familiales. Cette approche moderne rend la culture plus inclusive, transformant toute la ville en un musée interactif. Découvrez comment la narration numérique peut relier les rues de votre communauté à ses histoires, créant ainsi une expérience plus attrayante pour les destinations de toutes tailles.

Andrew Applebaum
Jun 26, 20255 min read


Boost Destination Growth: How to Choose the Right Mobile Tourism App for Your Region
Choosing the right digital tool is essential for modern DMOs and BIAs. Discover the five non-negotiable features—from self-guided tours to robust analytics—that will make your mobile tourism app a true engine for destination growth.

Andrew Applebaum
Mar 31, 20254 min read


Interactive Tourism Maps: Your Essential Tool for Engaging Modern Visitors
Interactive tourism maps are no longer just about wayfinding; they are dynamic platforms for visitor engagement that can transform how people explore your destination, offering rich, self-guided immersive experiences.

Andrew Applebaum
Nov 5, 20244 min read


Tourism Marketing Strategies: Engaging Modern Visitors with Digital Tools
The tourism landscape is shifting. Learn how DMOs, BIAs, and cultural sites can evolve their tourism marketing strategies to meet the demand for authentic, immersive travel experiences using digital tools, self-guided tours, and local partnerships.

Andrew Applebaum
Nov 4, 20244 min read


Why a Destination App is Your Secret Weapon for Boosting Visitor Engagement
Move beyond the paper brochure. Discover how a strategic destination app transforms the visitor journey into an immersive, data-driven experience that boosts local exploration.

Andrew Applebaum
Aug 22, 20243 min read


Essential Tourism Marketing Strategies: How Digital Platforms Drive Engagement
Learn how to future-proof your destination by integrating digital transformation, augmented reality, and personalized data into your tourism marketing strategies to create unforgettable visitor experiences.

Andrew Applebaum
27 juil. 20244 min de lecture


Tourism North Bay: Redefining Innovative Travel with the Driftscape App
Tourism North Bay has relaunched its visitor experience with Driftscape, North America’s most trusted tourist guide app. Discover how this partnership uses smart tourism tools, map-based tours, and AR to highlight the city's unique heritage and hidden gems.

Andrew Applebaum
Jun 4, 20243 min read


Habiliter les visites autoguidées autochtones grâce à la narration numérique
Visitors seek authentic experiences. Indigenous self-guided tours offer digital, respectful, and flexible ways to engage with the land and its original peoples, supporting cultural preservation and self-representation.

Andrew Applebaum
Déc 15, 20173 min de lecture
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