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How to Design a Winter Walking Tour That Locals Actually Use
Don't let the January slump quiet your streets. Learn how to design a winter walking tour app experience that locals actually use. By combining "warm-up" points, audio storytelling, and digital rewards, you can transform your downtown into an immersive winter destination that supports local businesses even in the coldest months.
Andrew Applebaum
Dec 25, 20254 min read


The Tour Guide That Works Around the Clock With No Extra Staff
Stop losing visitors when your doors close! Andrew explains how an audio tour guide app acts as a 24/7 digital concierge for BIAs and DMOs. Discover how towns like Riverview and Sussex use gamification and audio storytelling to drive foot traffic to local businesses and engage thousands of visitors without increasing staff workload. Learn the secret to scaling your destination's stories and saving thousands in print costs today.
Andrew Applebaum
Dec 23, 20254 min read


Need a Last-Minute Tourism Boost? Launch a Discovery Passport in 30 Minutes
Need a quick fix for low visitor engagement? Forget pricey print runs and months of planning. A digital discovery passport to savings is your solution. DMOs and BIAs can launch this fun, gamified rewards program in under an hour to instantly drive foot traffic to local businesses. Learn the simple 3-step action plan and see how groups like Bruce County achieved 18,000+ visits without extra staff. This is how you turn an engagement gap into an immediate, measurable win.
Andrew Applebaum
Dec 4, 20254 min read


A Passport to Savings: How Holiday Shopping Campaigns Can Drive Foot Traffic (and Fun)
Ready to turn holiday shoppers into local explorers? Discover how digital rewards and a passport to savings can boost foot traffic and sales for your BIA or town centre. Instead of paper cards, a mobile-based system encourages people to visit multiple businesses by gamifying the experience. This low-friction, high-fun approach drives measurable engagement, as seen in examples like Downtown Brampton's 3,000+ check-ins. Focus on mapping out the fun, and using a simple reward st
Andrew Applebaum
Nov 20, 20254 min read
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