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What Is a Self Guided Tour? The 24/7 Tour Guide for Small Towns
It’s 4:45 PM on a Friday, and your visitor center is about to lock its doors. Just as the deadbolt clicks, a car pulls up packed with eager tourists. Unless you have the budget for triple-time weekend staffing, those visitors are left wandering with an outdated paper map. Here is how a digital tour changes the game for small towns.

Andrew Applebaum
Dec 23, 20254 min read


How to Build a Self-Guided Cycling Tour With a Tourist Audio Guide App
Discover how to use a tourist audio guide app to transform your local trails into immersive, self-guided adventures that save time and engage visitors this fall.

Andrew Applebaum
Sep 22, 20254 min read


7 Quick Wins to Get More Out of Your Tourism App Analytics This Summer
Want better results from your digital tools? Learn how to move the needle on your app analytics with simple, actionable tweaks you can implement in a single afternoon.

Andrew Applebaum
Jun 17, 20255 min read


Choosing the Right Audio Tour Platform for Your Destination
Modern visitors want more than landmarks: they want the stories behind them. Learn how the right audio tour platform can help your team deliver immersive, self-guided experiences.

Andrew Applebaum
Jun 11, 20253 min read


Why You Should Meet Driftscape at Rendez-vous Canada (RVC 2026)
Are your destination's stories stuck in a brochure rack? At RVC 2025, the best travel storytelling is digital. Join Andrew and the Driftscape team in Winnipeg to see how small towns and big DMOs are using interactive maps to drive ROI. Discover how Crescent Heights BIA saved $6,800 in print costs while generating 5,000+ visitor interactions. Stop by our booth at the RBC Convention Centre to turn your local history into an immersive mobile experience!

Andrew Applebaum
May 7, 20253 min read


How to Choose the Right Mobile Tourism App for Your Destination Marketing Organization
Selecting the right digital tools is a critical step for sustainable destination growth. This guide covers the essential features a DMO needs in a mobile tourism app to better support local businesses and share regional stories.

Andrew Applebaum
Mar 31, 20254 min read


Tourism North Bay: Redefining Innovative Travel with the Driftscape App
Tourism North Bay has relaunched its visitor experience with Driftscape, North America’s most trusted tourist guide app. Discover how this partnership uses smart tourism tools, map-based tours, and AR to highlight the city's unique heritage and hidden gems.

Andrew Applebaum
Jun 4, 20243 min read


Unlock your Destination's Past: The Power of History Apps
Move beyond static plaques. Explore how modern history apps use AR, audio tours, and interactive maps to create immersive experiences for today’s travelers.

Andrew Applebaum
Feb 27, 20234 min read


How Digital Storytelling Empowers Indigenous Self-Guided Tours
Modern travelers seek more than a checklist; they want a genuine connection to the land and its people. This post explores how Indigenous-led self-guided tours help destinations share community voices respectfully and sustainably.

Andrew Applebaum
Dec 15, 20174 min read
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