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How to Build Low-Lift Seasonal Tourism Marketing Strategies That Local Merchants Will Actually Support
Stop struggling with the off-season slump. You don’t need a massive budget or a brand-new festival to keep your destination buzzing year-round; you simply need to re-theme your existing community assets into targeted digital trails. Learn how small tourism teams and BIAs are launching low-lift seasonal passports and gamified scavenger hunts that drive measurable foot traffic straight to local merchants—all while keeping the operational lift near zero for busy front-line staff

Andrew Applebaum
Oct 31, 20255 min read


How to Launch an AI Business Directory Without Losing Merchant Buy-In
Still copy-pasting merchant operating hours and holiday details? Discover how transitioning from a manual data entry workflow to an automated AI business directory saves valuable staff hours. This practical guide from expert Andrew Applebaum outlines the five-minute onboarding rule and a step-by-step launch strategy to ensure strong merchant buy-in.

Andrew Applebaum
Oct 20, 20255 min read
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