Nouvelles et blogues de Driftscape

Stop burying your team in paper punch cards! Learn how to launch a digital "passport to savings" that drives foot traffic to local businesses while automating the boring stuff. From saving thousands in print costs to winning national awards with zero extra staffing, Andrew shares how BIAs and small towns are using smart tech like Driftscape to boost engagement without the burnout. Turn your seasonal campaign into a high-impact, immersive travel experience today.

Stop losing visitors when your doors close! Andrew explains how an audio tour guide app acts as a 24/7 digital concierge for BIAs and DMOs. Discover how towns like Riverview and Sussex use gamification and audio storytelling to drive foot traffic to local businesses and engage thousands of visitors without increasing staff workload. Learn the secret to scaling your destination's stories and saving thousands in print costs today.

You don’t need a million-dollar IT budget to get high-value, actionable geofencing insights for tourism. For data analysts, simple geofencing is about putting a virtual fence around a POI and measuring engagement within it. Mobile tour platforms are the simplest tool to achieve this by tracking location-specific actions like check-ins, digital coupon redemptions, or gamified tour completions. This provides high-confidence data on what drives actual foot traffic.

The constant grind of managing tourism administration stops you from creating memorable visitor experiences. You don't have to hire more staff or work another weekend to build your destination branding. We compare three essential strategies—AI-powered business directories, mobile tour platforms, and gamification—that allow busy BIA and DMO teams to put their town on the map by enabling self-discovery and cutting down on manual admin tasks.

A self-guided tour doesn't need a huge team or budget. Learn how to launch a professional, engaging mobile tour in just seven days by following a quick-start checklist. We'll show small teams and tourism marketers how to curate content, assemble media, map points of interest, and launch a successful tour that drives foot traffic and engagement. You can use simple gamification, like contests and prizes, to boost participation.

Overwhelmed by content creation? It's time to put your destination marketing platform on autopilot. We get it—you’re trying to manage campaigns, update business listings, and launch new tours all at once. The solution isn't working harder; it’s automating the mundane. Use simple, smart strategies like AI-curated listings, turning your event calendar into instant tours, and using gamification to track engagement automatically. By adopting these 7 time-saving tips, you can recl

Need a quick fix for low visitor engagement? Forget pricey print runs and months of planning. A digital discovery passport to savings is your solution. DMOs and BIAs can launch this fun, gamified rewards program in under an hour to instantly drive foot traffic to local businesses. Learn the simple 3-step action plan and see how groups like Bruce County achieved 18,000+ visits without extra staff. This is how you turn an engagement gap into an immediate, measurable win.

Stop manually updating local business listings! An automated directory platform is the fastest way for DMOs to save 20+ hours a month. It automatically validates POI data, boosts visitor experience with accurate information, and frees your team to focus on high-impact strategy, like launching gamified cultural tourism tours. It transforms static lists into a dynamic, digital tourism platform for engagement.

Ne laissez pas un petit budget vous empêcher de créer une visite audio incroyable! Ce guide pratique montre aux équipes touristiques soucieuses de leur budget comment utiliser un téléphone intelligent pour enregistrer du contenu audio de haute qualité et lancer une expérience autonome. Avec un script simple et la bonne application de visite audio, vous pouvez donner vie aux histoires de votre destination et améliorer l’engagement des visiteurs sans dépenser une fortune.

La ruée des Fêtes arrive. Ne te laisse pas enliser par les mises à jour manuelles! Découvrez comment un annuaire d’entreprises intelligent avec IA automatise les annonces, vous faisant gagner du temps et garantissant aux visiteurs des informations exactes. Cet outil vous aide à soutenir les commerces locaux, à attirer la circulation et à vous concentrer sur un engagement communautaire stratégique durant la saison la plus achalandée.

Vous en avez assez des mises à jour manuelles sans fin pour les annonces d’entreprises? Découvrez comment un annuaire d’entreprises IA peut vous faire économiser d’innombrables heures et accroître la visibilité locale des touristes. Ce guide montre comment l’automatisation libère votre équipe de la saisie de données fastidieuse afin que vous puissiez vous concentrer sur l’engagement stratégique de la communauté et la narration, rendant votre destination plus accessible et attrayante.

Want more visitors exploring your main street—not just Googling it from the hotel? Whether you're part of a Destination Marketing Organization (DMO), a Business Improvement Area (BIA), a local museum, or a tourism office, a well-crafted walking tour can do more than guide people around. It can turn passive wanderers into active customers. Here's how to create a map-based experience that doesn't just show people around but leads them right to your community's heartbeat: its bu