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Need a Last-Minute Tourism Boost? Launch a Discovery Passport in 30 Minutes
Need a quick fix for low visitor engagement? Forget pricey print runs and months of planning. A digital discovery passport to savings is your solution. DMOs and BIAs can launch this fun, gamified rewards program in under an hour to instantly drive foot traffic to local businesses. Learn the simple 3-step action plan and see how groups like Bruce County achieved 18,000+ visits without extra staff. This is how you turn an engagement gap into an immediate, measurable win.

Andrew Applebaum
Dec 4, 20254 min read


A Passport to Savings: How Holiday Shopping Campaigns Can Drive Foot Traffic (and Fun)
Ready to turn holiday shoppers into local explorers? Discover how digital rewards and a passport to savings can boost foot traffic and sales for your BIA or town centre. Instead of paper cards, a mobile-based system encourages people to visit multiple businesses by gamifying the experience. This low-friction, high-fun approach drives measurable engagement, as seen in examples like Downtown Brampton's 3,000+ check-ins. Focus on mapping out the fun, and using a simple reward st

Andrew Applebaum
Nov 20, 20254 min read


Boost Visitor Experience: Creative Ideas for DMOs
Modern travelers seek authentic, interactive visitor experiences. DMOs can leverage simple mobile tools and gamification to transform passive visits into active exploration. Strategies like the Hardy Boys Scavenger Hunt (1,300+ completions) and the Bruce County rewards program (18,000+ visits) prove that low-effort, high-fun campaigns boost engagement, drive foot traffic to local businesses, and offer measurable ROI.

Andrew Applebaum
Nov 13, 20254 min read


Tourism Marketing That Works: How to Launch a Holiday Rewards Campaign
It’s time to solve the budget panic caused by untrackable, old-school advertising. Stop draining funds on campaigns that don't prove their worth.
The most effective solution for driving spending and engagement is a digital rewards campaign. By gamifying experiences—like a "Shop Local" scavenger hunt—you turn passive activity into measurable action. This strategy provides the hard data and verifiable ROI you need for stakeholders.
Get started easily!

Andrew Applebaum
Nov 6, 20254 min read


Comment le tourisme peut bénéficier des points et des programmes de récompenses
Dans un contexte où les destinations touristiques cherchent à captiver et engager leurs visiteurs, la demande pour des solutions touristiques innovantes visant à améliorer l’expérience des visiteurs et à fidéliser grandit rapidement.

Andrew Applebaum
Apr 23, 20255 min read
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