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Beyond Wayfinding: How to Build an Interactive Digital Destination Guide That Drives Real Foot Traffic
Stop handing out paper maps that fail to track visitor behavior. This operational field guide reveals how to transition to an interactive digital destination guide that converts traveler attention into measurable merchant foot traffic. Discover how to structure themed paths, utilize proximity-based incentives, and execute an on-the-ground sidewalk audit. Stop guessing your economic impact and start capturing the exact street-level spending and check-in data your board needs t

Andrew Applebaum
Nov 5, 20244 min read
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