Nouvelles et blogues de Driftscape

Don't let your visitor engagement end when your office closes. Learn how BIAs and DMOs are using self guided digital tours and scavenger hunts to drive foot traffic and support local businesses 24/7—all without adding a single person to the payroll.

Tired of outdated paper maps? Digital tourism requires the ultimate playbook for launching a successful tour guide app. From "must-have" features like offline maps and gamification to real-world lessons from organizations like Downtown Carleton Place BIA and Bruce County, this guide covers it all. Learn how to avoid "content fatigue," drive foot traffic to local businesses, and use digital storytelling to turn your destination into a must-visit, immersive travel experience fo

Stop losing visitors at stop three. This guide breaks down how to design a self guided walking tour that people actually finish. From the "Breadcrumb" storytelling method to the gamification secrets used by the Downtown Carleton Place BIA, learn how to turn a simple walk into an immersive travel experience that drives foot traffic and supports local businesses.

Think you need a huge budget and a fleet of guides to offer a world-class tour? Think again. We’re breaking down exactly what is a self guided tour and how BIAs and DMOs are using digital tools like Driftscape to save thousands on print costs while driving massive visitor engagement. From scavenger hunts by the Downtown Carleton Place BIA to audio tours at the Michigan Heroes Museum, learn how to turn your town's stories into a 24/7 visitor experience.

Tired of seeing your tourism budget end up in the recycling bin? Digital expert Andrew shares the essential pros and cons of shifting to a self-guided tour model. Learn how BIAs and museums are using cultural tourism and heritage tours to engage visitors 24/7 while collecting the data needed to prove ROI. Includes a 5-step launch checklist and real-world success stories to help you transition from static paper maps to an immersive travel experience.

Running a destination doesn't have to be a guessing game. Andrew breaks down the channel-by-channel strategy for digital marketing in the tourism industry, showing you how to turn limited budgets into major foot traffic through organic content, targeted ads, and digital storytelling platforms.

Stop being a "folder-filler" and start being a digital concierge. Andrew breaks down how a smart tourism technology stack is helping DMOs and BIAs save thousands on print costs while driving massive engagement. Learn from real-world wins like Thunder Bay’s 25,000-view haunted house tour and see how the right digital tools can turn your local gems into a 24/7 immersive travel experience. It's time to work smarter, not harder.

Ever get lost in tourism acronyms? We break down exactly what a DMO is, how it differs from a BIA, and why modern destinations are using digital tools like Driftscape to drive local economic growth.

Stop the acronym confusion! In this guide, Andrew explains why there is no difference between a Destination Marketing Organization and a DMO. Discover how modern tourism boards are shifting toward destination management and using digital tools like Driftscape to drive local growth and engagement.

Stop restocking soggy paper brochures! Our 2026 Destination Marketing Playbook shows busy tourism teams how to trade manual tasks for digital tools that work 24/7. From Riverview’s "Business Bee" hunt to Crescent Heights BIA saving thousands in print costs, we explore real examples of how small towns are using gamification and self-guided tours to drive foot traffic.

Ever wonder how some towns always seem to have a buzz? It usually comes down to the work of Destination Marketing Organizations (DMOs). In this post, Andrew breaks down how these organizations actually work, how they secure funding without taxing residents, and how small teams—from BIAs to Chambers—can use digital tools to see huge engagement spikes.

Confused by tourism acronyms? Andrew breaks down exactly what a DMO is, how they differ from BIAs, and how teams are using digital tools like Driftscape to turn casual visitors into local shoppers.

Stop letting your festival momentum disappear on Monday morning. Andrew explains how BIA and DMO managers can use a digital engagement scavenger hunt to turn one-off events into year-round visitor experiences. Learn from real-world examples like Riverview and Carleton Place on how to drive foot traffic, support local businesses, and save money on print materials—all while giving visitors a fun, interactive reason to explore your town every single day.

Stop burying your team in paper punch cards! Learn how to launch a digital "passport to savings" that drives foot traffic to local businesses while automating the boring stuff. From saving thousands in print costs to winning national awards with zero extra staffing, Andrew shares how BIAs and small towns are using smart tech like Driftscape to boost engagement without the burnout. Turn your seasonal campaign into a high-impact, immersive travel experience today.

Ready to turn holiday shoppers into local explorers? Discover how digital rewards and a passport to savings can boost foot traffic and sales for your BIA or town centre. Instead of paper cards, a mobile-based system encourages people to visit multiple businesses by gamifying the experience. This low-friction, high-fun approach drives measurable engagement, as seen in examples like Downtown Brampton's 3,000+ check-ins. Focus on mapping out the fun, and using a simple reward st

Tired of "shop local" flyers that don't work? The secret to boosting foot traffic and sales for your BIA or town is an interactive self guided walking tour. Learn Andrew's 3-step formula: 1) Map for discovery, not just history, by placing POIs near or inside businesses. 2) Gamify with digital coupons and rewards to drive conversions—like the Crescent Heights BIA saved over $6k in print costs. 3) Make it effortless with a mobile-first platform. Give people a fun, guided advent

The holiday season is a massive opportunity for small towns and BIAs, but the pressure to drive foot traffic is real. The solution isn't a bigger budget—it's a smart, self guided walking tour that leverages your existing charm. We’ve collected 10 fresh, engaging ideas—from 'Elf Hunts' to 'Ugly Sweater Showcases'—to help you launch a rewarding, low-staffing campaign that gets people shopping local and exploring your main street this winter.

Vous vous souvenez de l’époque où l’on mettait constamment à jour des feuilles de calcul ou fouillait dans d’anciens courriels juste pour trouver les heures actuelles ou les nouvelles offres d’une entreprise? En tant que gestionnaire du BIA, directeur de la Chambre de commerce ou spécialiste du marketing touristique dans une petite ville, vous êtes la personne de référence pour tout ce qui est local. Mais suivre toutes vos entreprises membres – leurs détails, événements et promotions en constante évolution – peut ressembler à un emploi à temps plein en soi, n’est-ce pas?

La ruée des Fêtes arrive. Ne te laisse pas enliser par les mises à jour manuelles! Découvrez comment un annuaire d’entreprises intelligent avec IA automatise les annonces, vous faisant gagner du temps et garantissant aux visiteurs des informations exactes. Cet outil vous aide à soutenir les commerces locaux, à attirer la circulation et à vous concentrer sur un engagement communautaire stratégique durant la saison la plus achalandée.

Vous en avez assez des mises à jour manuelles sans fin pour les annonces d’entreprises? Découvrez comment un annuaire d’entreprises IA peut vous faire économiser d’innombrables heures et accroître la visibilité locale des touristes. Ce guide montre comment l’automatisation libère votre équipe de la saisie de données fastidieuse afin que vous puissiez vous concentrer sur l’engagement stratégique de la communauté et la narration, rendant votre destination plus accessible et attrayante.