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Map with three blue route markers on a city layout. A smartphone displays the Driftscape digital tourism app with a bar chart and text "Driftscape" above the screen.

Map with three blue route markers on a city layout. A smartphone displays the Driftscape digital tourism app with a bar chart and text "Driftscape" above the screen.

How to Use Interactive Maps and Analytics for Engaging Modern Tourists

Move beyond static wayfinding. Learn how smart tourism tools and real-time analytics in app help DMOs and BIAs create immersive visitor experiences.

Andrew Applebaum

Nov 5, 20244 min read

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