Nouvelles et blogues de Driftscape

Stop losing visitors when your doors close! Andrew explains how an audio tour guide app acts as a 24/7 digital concierge for BIAs and DMOs. Discover how towns like Riverview and Sussex use gamification and audio storytelling to drive foot traffic to local businesses and engage thousands of visitors without increasing staff workload. Learn the secret to scaling your destination's stories and saving thousands in print costs today.

You don’t need a million-dollar IT budget to get high-value, actionable geofencing insights for tourism. For data analysts, simple geofencing is about putting a virtual fence around a POI and measuring engagement within it. Mobile tour platforms are the simplest tool to achieve this by tracking location-specific actions like check-ins, digital coupon redemptions, or gamified tour completions. This provides high-confidence data on what drives actual foot traffic.

The constant grind of managing tourism administration stops you from creating memorable visitor experiences. You don't have to hire more staff or work another weekend to build your destination branding. We compare three essential strategies—AI-powered business directories, mobile tour platforms, and gamification—that allow busy BIA and DMO teams to put their town on the map by enabling self-discovery and cutting down on manual admin tasks.