Nouvelles et blogues de Driftscape

Stop guessing and start growing. Breaking down the world of app store analytics for BIAs and DMOs, showing you how to measure everything from ASO to real-world visitor interactions. Featuring a case study from the Town of Riverview, this post explains why POI views and engagement data are the real secret sauce for proving tourism ROI and supporting local businesses.

Stop guessing and start growing. Learn how app analytics can transform your tourism strategy from "we think people like this" to "we know this drives ROI." Let's break down the metrics that actually matter for BIAs and DMOs, helping you ditch vanity stats for real economic data.

Is your downtown hitting its full potential? This guide breaks down how BIAs and DMOs can use self guided trips to turn passive visitors into active explorers. From "hidden gem" art walks to gamified scavenger hunts, discover 10 itinerary ideas and real-world success stories (like Thunder Bay’s 1000% engagement spike) that prove digital storytelling drives local economic growth.