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How to Promote Your Passport Program Without Burning Out Your Team
Stop burying your team in paper punch cards! Learn how to launch a digital "passport to savings" that drives foot traffic to local businesses while automating the boring stuff. From saving thousands in print costs to winning national awards with zero extra staffing, Andrew shares how BIAs and small towns are using smart tech like Driftscape to boost engagement without the burnout. Turn your seasonal campaign into a high-impact, immersive travel experience today.

Andrew Applebaum
Dec 30, 20253 min read


How to Design a Winter Walking Tour That Locals Actually Use
Don't let the January slump quiet your streets. Learn how to design a winter walking tour app experience that locals actually use. By combining "warm-up" points, audio storytelling, and digital rewards, you can transform your downtown into an immersive winter destination that supports local businesses even in the coldest months.

Andrew Applebaum
Dec 25, 20254 min read


The Tour Guide That Works Around the Clock With No Extra Staff
Stop losing visitors when your doors close! Andrew explains how an audio tour guide app acts as a 24/7 digital concierge for BIAs and DMOs. Discover how towns like Riverview and Sussex use gamification and audio storytelling to drive foot traffic to local businesses and engage thousands of visitors without increasing staff workload. Learn the secret to scaling your destination's stories and saving thousands in print costs today.

Andrew Applebaum
Dec 23, 20254 min read
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